The Best Ones Are Distinctive, Appropriate, Practical and Simple.

 

Arguably one of the most difficult (if not misunderstood) aspects of brand creation is developing the right logo. Good ones are distinctive, simple and relevant. Bad ones are often too bright, too loud or too confusing. And, believe it or not, the margin of error between the two is slimmer than you might think.

 

When designing a logo to capture the essence of a brand, a number of variables come into play. Typography, colors and some sort of iconic mark are all unique elements that must work in harmony with each other. When done right, you’re left with a simple yet memorable piece of functional art that’s original and balanced with a modern yet timeless sense of style.

 

At Stack, we firmly believe design matters. Especially when it comes to your company’s logo. It’s often the first impression a customer has of your brand and we can make sure it’s a good one.